The Stock Exchange doesn’t lie. The 20% increase of the Scripps shares on Wall Street only mean one thing: market rumours about the interest of Discovery for a merger with a company in Knoxville (Tennessee) are real.
After a failed attempt in 2014, there is currently a rapprochement between the two companies that specialise in documentary cable programmes. Discovery owns Discovery Channel, Animal Planet and TLC, while HGTV, Cooking Channel and Food Network belong to Scripps. Moreover, according to the Reuters news agency, Viacom, among the most important companies in terms of revenue with an annual turnover of 12,9 billion dollars, would be interested in merging with Scripps too. This situation could start a real auction between the two contestants.
