The TV network Discovery, with a daily rating of 7.2%, heightens its presence in the Italian market, by focusing on its TV channels: Nove, Real Time, DMax and Giallo. This would ensure a net advertising revenue including nearly 225 million euros this year, increased by at least 10% compared to the previous year (204 million). This is a good growth, considering that the Italian advertising market is expected to increase by 1,8-2% and that, moreover, 2017 doesn’t includes big events such as the Olympic Games or the European football championship (unlike 2016).
According to the preparation of the Nielsen ratings, the television group has revealed a gross advertising revenue of 122 million euros (9.3% more than the same period last year).
The network has confirmed the presence of Maurizio Crozza, Benedetta Parodi, Fabio Volo, Max Giusti and Roberto Saviano with his new programme. Besides the confirmation of chef Antonino Cannavacciuolo, a new entry is awaited: Carlo Cracco. Another cornerstone of the programming is sports. Discovery owns the TV rights for basketball (Serie A and EuroLeague), cycling (with the most important stage races), for three tournaments of the tennis Grand Slam and for the Olympic Games.
While presenting the fall TV schedules, Alessandro Araimo, General Manager at Discovery Italia, noted “a double-figure percentage growth for Discovery Italia in a more suffering context”.
