Netflix has launched a €1.2 billion bond in the market. The proceeds will be used to finance its expansion project.
After presenting an ambitious expansión project on original content during See What’s Next, Netflix is looking for resources to finance it. It has therefore launched an issue for $1.5b (€1.2b euro) on the bond market, which will then be used to improve and expand the offer in their streaming platform. The fundings will be used for the production, purchase, and development of new content and to carry out agreements or acquisitions with other companies.
The American giant is preparing to invest $10 billion in original content. The plan foresees the creation of over 30 original international series and major acquisitions. Netflix, after having acquired the Millarword comic book publishing house last year, is now preparing to acquire Regency Outdoor Advertising, a company that manages most of the advertising boards to promote its products.
Given the results of the last period in financial terms, which show a steady increase in profits for Netflix, and the optimistic projections for the next quarter, the streaming platform is presenting itself in the best possible way to investors who wish to bet on the bond issued.
