Boing S.p.A, a WarnerMedia – R.t.i Mediaset joint venture, has confirmed itself as leader in kids offer.
The Group is positioned as first free-to-air during 2020, gaining well beyond 11% of share for the age range 4-14.
Good results also for the digital side, via Boing App, reaching in June an 85% for MoM app users.
A significant increase too for Cartoonito App, launched on July 24th, 2019, which already achieved 7mln of launches and 11-minute per average session.
