Disney celebrates the results achieved with Disney + by launching a new international streaming service, Star, aimed at a more adult target.
Disney CEO Bob Chapek revealed the news on a recent quarterly earnings call. “Mirroring the strategy we successfully pursued with Disney+, the offering will be rooted in content we own from the prolific and critically acclaimed production engines and libraries of ABC Studios, Fox Television, FX, Freeform, 20th Century Studios, and Searchlight. In many markets, the offering will be fully integrated into our established Disney+ platform from both a marketing and a technology perspective. And it will be distributed under the Star brand“.
The idea is that the new platform Star does not contain third-party content, and that it is complementary to Disney +.
Meanwhile, on June 27, 2020, the Walt Disney Group recently hit another major streaming milestone, as it surpassed more than 100 million subscribers worldwide (60.5 million Disney +); Direct-to-Consumer & International revenues for the quarter increased 2% to $3.97 billion.
