It’s no question that the COVID-19 pandemic changed forever our habits, including those concerning entertainment, as showed by a recent study released by UTA IQ, especially for streaming consuming.
As a matter of fact, as the UTA IQ study confirmed,one in three people took up a hobby after watching Tv series like The Queen’s Gambit and Bridgerton. Pandemic has been a period of changes for everybody, and it was expected that every branch would have been touched and modified by it, included entertainment. The study, called “Forever Changed: COVID-19’s Lasting Impact on the Entertainment Industry”, revealed that 7 out of 10 consumers used multiple streaming platforms during the pandemic and the same number answered they will go on in the future. What is interesting is that consumption is expected to remain high with 84% people (of the representative sample taken) reporting that they spent more time watching movies and TV series during the pandemic than in the previous year and 67% intend to spend more time consuming entertainment in a post-COVID-19 world. One in three respondents said that they plan to subscribe to or use more platforms; one in four plan to consume more genres; and one in three said they plan to consume more international content and/or stories by diverse voices.
All in all the study confirmed something foreseeable: nobody will be the same after the pandemic, including their habits, also those concerning streaming entertainment.
