“Film Financing Bundles”, the MIA panel dedicated to new financing opportunities for film producers was presented by Andrea Scarso, Director of Investments at Ingenious Media.
The event hosted leading personalities of the audiovisual world: Carolyn Steinmetz, EVP, Head of Content Finance at STX Entertainment; Alexandra Hoesdorff, co-founder and CEO of Deal Productions; Maxime Cottray, VP Finance and Production at XYZ Films; Matteo Perale, co-founder of WIIP; Andrea Scrosati, Group COO and CEO Continental Europe at Fremantle.
Fremantle‘s Chief Operating Officer and CEO Continental Europe Andrea Scrosati started the discussion, talking about the importance, in the audiovisual market, of investing in new ideas and talents, having the courage to take the risk, especially in production.
Matteo Perale (WIIP) explained that an innovative way to experiment nowadays is to invest in independent productions; it is in this direction that the market is overlooking, as it is one of the most effective ways to approach television.
Alexandra Hoesdorff (Deal Productions) shares Scrosati’s opinion and reiterates how important it is for a producer to take risks, experiment every day and invest in new content.
After Carolyn Steinmetz‘s speech, in which the Head of STX Entertainment declared how Europe could be very competitive in the international audiovisual production market with a great amount of funding, Maxime Cottray (XYZ Films) took part in the discussion, recalling the 1960s of Italian cinema, when Cinecittà was the beating heart of international cinema and how, by daring to invest, it could become so again. Andrea Scrosati replied that the current Italian funds for audiovisual productions are very convenient.
The moderator Andrea Scarso (Ingenious Media) concluded the panel, highlighting the fact that currently independent productions are increasingly gaining ground in the audiovisual market.
