Starting June 1st Andrea Salerno will be the new director of La7, and will replace Fabrizio Salini. The network itself gave the announcement, thanking Salini “for the work carried out and for the fruitful collaboration, both from a personal and professional viewpoint”.
Salerno has a diversified and important professional experience: he started in the 90s as assistant of Enzo SIciliano, when the latter was Rai President. From 2007 he has been editorial director of Fandango, and had different managerial roles at Rai3, a network for which he created some very successful programs, such as Per un Pugno di Libri, L’Ottavo Nano, Parla con Me and the most recent one, Gazebo.
As to fiction, Salerno is producer (with Laura Paolucci) of both seasons of Gomorra, produced by Cattleya and Fandango, and the short series L’Oriana, a biography of Oriana Fallaci produced by Fandango TV for Rai Fiction. He has also been the producer of the films by Antonio Albanese Qualunquemente and Tutto Tutto Niente Niente, and one of the authors of the film by Lucio Pellegrini La vita facile and the film A Casa! that will be released this year.
La7 hopes to relaunch the network, after a first difficult term in 2017 with a -4.5% advertising, according to estimations by Nielsen. Also the audience is dropping, with the exception of diMartedì of Giovanni Floris and Piazza Pulita of Fabrizio Formigli: for all the other nights the average audience is around 3%. As a consequence, all programs that are not political talk shows are excluded form the programming due to the lack of viewers.
