An historic step forward in the U.S. for Mediaset Italia. Starting today, the Italian broadcasted will be distributed in the USA also by DirecTV, the AT&T’s satellite platform, a leader in the U.S. with more than twenty-one million subscribers. The best of Mediaset programming will be offered on one channel to maintain a strong connection between Italians living abroad and their country of origin. The potential catchment area amounts to seventeen million Italian-Americans residing permanently there, with an offer ranging from big live sports events to the main news reports of Tg5, the insights of Mediaset networks’ newspapers, the best movies, the most recent series and primetime entertainment such as Striscia la Notizia and C’è Posta per Te. Emma Brackett, VP Content and Programming at AT&T, stated: “We know that there’s a strong desire to watch high-quality Italian TV shows. We are very excited to give existing customers and the new ones comingan offer which is richer and closer to their culture and their real interests”.
Giorgio Giovetti, Director of International Sales at Mediaset Italia, said: “We are proud to be the first Italian network within the offer of the most famous satellite provider in the USA. The partnership with DirecTV is a great technological opportunity to reach all the Italian communities in the U.S.
From a publishing point of view, we keep working to offer viewers an impressive TV experience that can give them back an authentic piece of Italy”.
