Narrative Capital has acquired Sony Pictures Television’s portfolio of free-to-air channels in the UK, including Sony Movies and kids’ brand POP.
The production and finance company have been acquired several channel: Sony Movies, Sony Movies Action, Sony Movies Classic, Sony Channel, POP, Tiny POP and POP Max, offering more than 6400 hours of content available on Freeview, Sky, Virgin Media and Freesat. This content established brands such as My Little Pony, Pokemon and Care Bears.
The Sony channels will be renamed, however, the extensive content offering will not change, as Sony will continue as the licensing and distribution partner for Narrative.
Narrative will build on its existing digital assets across the portfolio to increase audience reach across multiple devices. Indeed, there has already been an increase in digital presence with the rollout of POP Player TV and mobile apps and YouTube channels.
