Last year on March 27thANICA held an organized meeting in Rome “on the cinema scenarios and its prospects a few months after the so-expected Franceschini Law on cinema was released. A law that has been very welcomed, and which opportunities should be exploited”, as reported by the President of the film industry association, Francesco Rutelli.
Antonio Nicita, commissioner at Agcom, has announced a new regulation on the investment quotas for the TV, and he added that “it will be necessary to make multi-year agreements possible with the audiovisual operators’ system in response to a multi-year planned commission”.
The audiovisual market has undoubtedly experienced great changes in the last years, with the appearance of figures like Netflix or Amazon, and the roles are no longer so clear: distributors are becoming producers by introducing original content inside the market, targeted to a well-defined audience. It becomes then necessary to offer good quality products and possibly Italian in order to compete with these giant players on the international stage.
Furthermore, the market tendency towards online platforms is facing a new problem: piracy. In this regard, the president of the Antitrust Authority, Giovanni Pitruzzella, intervened declaring that “taking action on piracy is extremely necessary. As far as we are concerned, we have asked the legislator, and we will continue to do so, to intervene on the legislation side to further clarify our role in law enforcement “.
Finally, after the registered drop of Italian cinema last year, the major key players in the sector are optimistically looking forward to the first specific effects of the Franceschini Law, which has now become operational.
