According to Nielsen ratings of the first semester of this year, investments in TV advertising close with a decrease of 1.9%, reaching 2.02 billion euros. This negative result was greatly caused by the bad trend of June, reporting a slowdown (- 10.9%) compared to June last year when the European football championship attracted many viewers and, obviously, many investors.
Discovery’s brilliant performance stands out in the majority of negative signs: its advertising revenue increases by 9.3% for a total of 122.4 million euros compared with 112 million of 2016. Compared to the positive sign of the Mediaset group with + 0,2% (1.14 billion euros: 57% of the entire TV market), Sky (- 7% with 248.5 million) and Rai (- 7,1% with 422.4 million) counterbalance it: both are weighed down by the comparison with a year when they broadcasted major sporting events. La7 is in the red too (- 1.1% with 82.9 million), but Cairo is preparing for the next season with his new acquisitions: Corrado Guzzanti, Zoro and Massimo Giletti.
