Television as a medium was invented in part as a mean to advertise products to an audience. The advent of subscription TV has brought a sea change in the way we think about the medium with many pronouncing the death of AD-supported content. But is AD-supported Television dead or is there still a desire for free content provided in both a linear and on demand format. The panel will focus on the new landscape of AD-supported TV from AVOD to FAST to hybrid SVOD/AVOD models, what role advanced analytics can play, and how the origins of television may provide a window into the future of the medium.
Speakers
Stuart McLean, CEO Fast Studios;
Cristina Sala, Senior Business Development Italy TV Plus ESBO (European Business Development), Samsung;
Tobias Queisser, Co-founder & CEO, Cinelytic;
Laura Abril, Head of ViacomCBS International Studios EMEA & Asia and SVP all Brands for South Europe and Middle East, ViacomCBS.
Moderator and Co-curator:
Rick Jacobs, CEO Skybound Galactic
