Ita O’Brien is the UK’s leading Intimacy Coordinator and founder of Intimacy on Set, set up in 2018, which provides services to TV, film, and theatre when dealing with intimacy, sexual content, and nudity. She has been developing best practice Intimacy on Set Guidelines since 2014, which have been widely adopted in the industry. O’Brien has worked on numerous high-profile productions including Normal People (BBC3/Hulu), Sex Education 1&2 (Netflix), I May Destroy You (BBC/HBO), and It’s A Sin (Channel 4) and more.