According to Eurosport, Discovery reports a 10% increase in viewers over the 2018 PyeongChang Winter Olympics.
More than 372 million viewers in Europe watched the Tokyo 2020 Olympics. An estimated 175 million watched through TV and digital coverage, 200 million followed the event through Discovery’s partner broadcasters and 45 million chose national free-to-air channels.
In addition, making a further comparison with past Olympics, 1.3 billion minutes of Olympic content were consumed on Discovery + and Eurosport digital platforms, an average of 60% more per user.
