At TikTok Italy since June 2020, he’s in charge of implementing partnerships with entertainment brands, helping them to embrace TikTok opportunities and reinforcing their presence in the community. He has been working in the media industry for about a decade, looking after the development of editorial , branded entertainment, marketing and partnerships projects. He teaches “Branded Entertainment” at the Catholic University of Milan and he collaborates in the courses of “History, Economics and Marketing of Media”.